Dory is a cartoon fish with short-term memory loss. She was separated from her parents as a child and wants to find them, but she’s one small fish in a big ocean, and she doesn’t know where to start.
What does Finding Dory have to do with online marketing?
Many of my clients can relate to Dory when it comes to online marketing: They know they want a good marketing plan, but they feel lost at sea when it comes to creating one.
Dory had three habits that can help you with your online marketing strategy.
1) Know your end goal but focus on the current task
When there’s an ocean of possibility out there, it’s easy to be paralyzed with uncertainty.
Even if you don’t know all of the steps between your current position and your goal, it’s likely that you know at least one of them.
Focus on completing the step in front of you. You can’t do everything all at once, so stop trying. Pick one step and take action.
If you have no idea where to start, your first step is finding someone who does.
2) Get help when you need it
Dory knew that she couldn’t remember everything or find her parents entirely by herself.
Unless online marketing is your full-time career, you should get help with your marketing strategy. An experienced marketer can help you:
- Save time by helping you focusing on the step that is right for you
- Save money by helping you avoid unnecessary trial and error and by teaching you proven methods
- De-stress by knowing that someone with experience will efficiently and effectively guide you to your goal
- Make sales and build a loyal customer base
3) Trust yourself
Dory thought her memory problem meant that she was incapable in almost every area of her life. She felt inferior to all of her friends because of one “flaw.”
However, when the other main characters of Finding Dory were in a challenging situation, they asked themselves, “What would Dory do?” In a humorous moment, even Dory asked herself that question.
The next time you face an online marketing challenge, take a cue from Dory and ask yourself what you would do.
No one knows your product and service the way you do.
- If customers aren’t buying, imagine what you would do if you were them.
- If your employees aren’t making sales, look at the difference between what you do and what they do.
- If your online marketing strategy isn’t working, imagine yourself as a potential customer and think about how you’d react to your approach and what approach would lead you to buy
To find out if you should outsource your marketing, contact me here for a free Online Marketing Discovery Session.