Top Tips for SEO

seo-tipsGenerating traffic and leads is the top marketing challenge most companies face, according to the 2016 State of Inbound Report. From what I see with my clients, it’s because they don’t understand SEO (search engine optimization).

 

If your content isn’t ranked, customers can’t find you. And if they don’t find you, it doesn’t matter how good your content is. You won’t increase sales.

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By | 2017-01-05T14:00:39+00:00 October 12th, 2016|Search Engine Optimization, SEO|0 Comments

What is Black Hat SEO?

black hat seo

If you spend any time working on SEO for your website, you might have run into the term “Black Hat SEO” techniques.

But just what is Black Hat SEO?

In general, it’s “the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.”

The challenge is that for a new website owner, or just one who is trying DIY SEO instead of hiring a (more…)

By | 2017-01-05T14:00:42+00:00 August 12th, 2015|Search Engine Optimization, SEO|0 Comments

What is a Google Penalty – and why you should care?

google penalty

We all want better rankings for our website in Google. But if your website is getting a Google penalty, all your efforts for SEO might be in vain.

“A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.” (more…)

By | 2017-01-05T14:00:42+00:00 August 5th, 2015|Search Engine Optimization|0 Comments

Search Engine Optimization for Financial Freedom

search engine optimization

In the article, Entrepreneur’s Guide To Financial Freedom, I explained the seven steps to financial freedom for entrepreneurs. Today, I wanted to take a deeper look at Step 7: Search Engine Optimization and Analytics

The key is to first write for people and then go back and optimize for search engines.

Let’s start at the beginning: What is Search Engine Optimization?

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By | 2017-01-05T14:00:43+00:00 December 23rd, 2014|Search Engine Optimization|0 Comments

The Key To SEO!

SEO

Search Engine Optimization (SEO) is making sure your website is friendly to search engine spiders. If you know anything about SEO, you’ll know that the search engines change their rules regularly. And you’ll also know that there are thousands of articles out there about SEO, many giving conflicting advice!

So knowing that the search engines are always changing their rules, should you even bother with SEO?

Is SEO dead? Has it given way to social media, apps, or the next fad on the internet? (more…)

By | 2017-01-05T14:00:43+00:00 November 26th, 2014|keywords, Search Engine Optimization, SEO|0 Comments

Do you have Google Juice?

Does your small business have “Google Juice”?

If not, read closely.

Google SEO

Small Business Owner

As a small business owner or professional, have you asked your prospects and customers how they found you?  How do YOU research companies?  Me too; I just Google it.  The fact of the matter is, today we research everything before we buy it even if we get a referral from someone.  If you’re old enough to remember Consumer Reports; that’s how people used to research companies before search engines on the internet existed.  Consumer Reports has a price tag to it; Google is FREE! (more…)

How Much Content is TOO Much for Internet Marketing SEO?

I’m often asked, “How much do I need to blog or how much content should I create”?  Minimum you should blog once per week and for optimal results five times per week.  The search engine spiders watch your content that you’re publishing.  The only way to be found by search engines is to create content that the spiders index.  Write quality content for your prospects and at the same time use keywords that the search engine spiders will find. (more…)

Top 3 ways to find your Keywords!

A keyword is the word or phrase that we type into Google (or any search engine) when looking for something in particular.
Keywords, Search Engine Optimization

One of the biggest mistakes digital users make with their websites and social media is not spending the time up front to properly identify keywords relevant to their niche.  By not using the proper keywords you’re not directing the search engines to find you.

When trying to identify your keywords, think like a searcher.  For example, if you wanted to hit the softball farther, you might type in “improve my batting average”.  This is actually a keyword phrase.  A keyword can contain more than one word and many people are not aware of this.  It can give you a big advantage.

Long Tail and Short Tail Keywords

There are long tail and short tail keywords. Short tail keywords use fewer words and are more general. Long tail keywords use more words and become more specific. Short tail keywords will give you more results but will also have more competition.

How to find your Keywords

  1. Find your Competitors keywords.   To do this go to their home page and click on Tools, web developer and page source.  Don’t be over whelmed by all the html code.  Look for keywords.  By looking at this code you can see what keywords and keyword phrases your competitors are using.
  2. Ask Pay-Per-Click companies.  By looking at Pay-Per-Click sites you can enter your keywords and see how high the bids are.  The higher the bid, the more demand for the keyword.
  3. Keyword Tool Search.  You can use search tools like my favorite, Google Adwords Keyword Tool.

Keywords
In the example above I entered “dog grooming” as my keyword. There are 368,000 searches per month for dog grooming and the competition is high. When you’re starting out I would suggest aiming for keywords with medium and low competition first with no less than 2,500 monthly searches.
Other keyword search tools are WordTracker.com and GoogleFight.com  Play around with these tools to find the best keywords and keyword phrases for your website.

Be sure to use your keywords in your Title Tags and Meta descriptions.  My goal is no more than 500 words per page of copy.  Sprinkled throughout the copy should be 4-8 keywords.  Avoid the urge to keyword stuff.  If you do, the search engines could blacklist your site.

Once you have your list of keywords be sure to use them in everything you do including all social media and your blogs.  Have patience, your site will take time to move up in the search engines.  Search engine spiders crawl the internet and search every page but, it takes time.  The search engines give a higher ranking to websites that contain a lot of strong keywords.  The better you use your keywords, the higher your website will appear in organic searches.

If all of this is overwhelming to you, we offer a course called

Google Analytics – Bitly Stats – Google Adwords Keyword Tool

This course will teach you how to use Google Analytics, Bitly Statistics and Google Adwords Keyword tool.  You can find it here.

 

By | 2017-01-05T14:00:50+00:00 July 1st, 2013|Blogs, Search Engine Optimization, Website|0 Comments

Should you Buy Google Ads or Grow Organically?

Google Ads
Yesterday I was asked the question “should I buy Google Ads to build my list or should I grow organically”?  Depending on your objective my answer would be both.  However, keep in mind that quality is better than quantity.  Growing your list organically by offering valuable content will give you a more engaged follower. However, if you buy ads based on similar engaging content, in time the follower may become just as valuable as the organic follower.

Based on my own experience, Google ads are more productive than social media ads such as Facebook ads or Twitter ads. Think about your own behavior, if you’re on Facebook sending pictures or updating your status, are you interested in ads? But when you use a search engine such as Google or Bing, you are a qualified buyer searching for something in particular.

When you buy ads on any platform make sure you narrow down your search to the right persona that you are targeting. If you’re selling a book written in English pertaining to how to apply for scholarships in the United States, you would want to narrow it down to several different personas.

  • High school students in the United States ages 15-18.
  • Parents of high school students in the United States ages 35-54.

Search Engine Marketing(SEM)

Search engine marketing is when a marketer pays to have advertising appear in search engines by purchasing the word or phrase. Paid advertising appears at the top of the list prior to the organic information.  Marketers bid on keywords and phrases while competing with each other. Where your ad appears depends on your bid amount for each person who clicks the ad, plus your click-through rate (i.e., the number of people who click your ad divided by the number of people who see it in the search results).
Search engine marketing often times will fail if you use too generic of a search word such as “marketing”. Millions of results will appear for marketing. Instead you want to be more specific with a long tail keyword such as “marketing online courses for Facebook”. The best approach is to create many different long tail keywords and see which ones have better results.

Go into paid ads cautiously.  If something isn’t working, change it.

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By | 2017-01-05T14:00:51+00:00 June 3rd, 2013|Facebook, Google, Search Engine Optimization|0 Comments