Planning For 2017

Planning for 2017


If you’re not planning for 2017, you’re planning for failure.  The new year is a good time to take a look at your wins from the prior year and your list of things you need to change or work on in the coming year.


If things aren’t going as well as you would like in your business, don’t bury your head in the sand and hope for the best or you’ll end up like K-Mart, Blockbuster, Polaroid and many more who are disappearing. (more…)

By | 2017-01-12T17:46:15+00:00 January 11th, 2017|Business Strategy, Marketing Strategy|0 Comments

Is Your Marketing Message Technical Mumbo-Jumbo

marketing message


Do you have a marketing message to share with the world, but you just can’t seem to express it correctly?


You’re not alone. Not having an effective marketing message is a big reason why most businesses never get off the ground or fail within three years.


There is a big difference between presenting a detailed story and creating a marketing message that will excite someone about your product or service.


You see, when most people work on marketing, they believe that they should include all of the technical mumbo-jumbo. Tech speak doesn’t peak potential customers’ attention nor convince them to buy from you. (more…)

By | 2017-01-05T14:00:39+00:00 August 31st, 2016|Content Marketing Strategy, Marketing Strategy|0 Comments

How To Create Your Brand


“Success isn’t overnight. It’s when every day you get a little better than the day before. It all adds up.”

– Dwayne Johnson

In an age of viral videos and posts, it’s easy to think that you just need the right social media campaign to build your business. However, it’s not true.

While the right social media campaign helps, every business that experiences long-term success builds their foundation first. In business-speak, it’s called building your brand, branding or laying the foundation. (more…)

By | 2017-01-05T14:00:39+00:00 April 6th, 2016|Marketing Strategy|0 Comments

Should You Outsource Your Marketing?

outsource your marketing

Years ago you had to be a company of significant size to even think about “Should you outsource your marketing”? Today, that’s all changed and for several reasons.

The first reason is that marketing today has gotten more complicated. You still have traditional marketing platforms but you also have all of the new platforms on the internet including websites and social media. (more…)

By | 2017-01-05T14:00:43+00:00 March 25th, 2015|Marketing Strategy, Online Marketing|0 Comments

Niche Marketing Strategy for Higher Profit

Niche Marketing Strategy
Niche marketing strategy can be defined as reaching a distinct segment of the market.  When I work with business owners I find that they often make the same two mistakes.  First, they market to everyone instead of their niche which would be much more profitable.  Second, most business owners can tell you what product or service they deliver that has the most profit for them yet they fail to focus their marketing efforts on that product.

Two things you should do for your Niche Marketing Strategy

Knowing this is true, you should do two things as a business owner: First, determine which one of your products is most profitable for your business.  Second, narrow this product down to a more specific niche that will more likely buy it.  Once you do this you should focus your online and offline efforts on this niche marketing strategy.  Do this with your website, blog, social media, advertising and content.

Multiple Niche Marketing Strategies

If you have multiple profit centers with different niches then change the message for that product to reach the correct niche.  When you do this your target niche will get excited about your product.  For example, I have a Pinterest webinar coming up on November 14.  I know that the highest users of Pinterest are women.  That means I will gear all of my marketing efforts for this webinar towards women.  I also know that Google+ is more male dominated.  When I start marketing for my Google+ webinar you can bet my niche marketing strategy will be directed toward men.

How to Niche Market to your list

If you’re only in the building stages of your business you can think about creating a product with a specific niche in mind.  On the flip side, if you already have products and services available, look at your client base and examine what they buy.  Segment your list into different niches.  When you do this you can market specific products to your segmented niches.  You can also create new products designed for these niches.  When you market to these niches, you need to match the correct communication platform to the one the niche consumes.

Take Amazon for example, they are masters at knowing what different niches they have in their database and serving up products via your inbox to entice you to buy more.  Amazon does this by looking at what your prior purchases were and sending complimentary products to you.  You can do the same thing with your list.

Still not convinced?  Let’s look at the law of mathematics.  If you mass market and do everything right, the response would be around 2%.  So if you had a list of 40,000 people, at best you could expect to sell 800 people.  However, if you narrow cast using a niche marketing strategy specifically targeted to market with an irresistible product to a specific niche, your percentage will be much higher than 2%.  Instead of wasting your efforts on all those deaf ears, why not target a specific niche with the correct product?

Most business owners think mass appeal marketing and not Niche marketing!

What I want you to take out of this post is that rather than mass market with coupons, special offers, discounts, guarantees, bonuses, and bribes only to have a very small percent bite, instead build a product for a specific niche that is so tailored to them that they cannot resist the purchase.  Repeat this process for each specific niche that you have.

You may want to also read:  Marketing Strategy is Your #1 Function as a Business Owner!

Please leave me a comment below or connect with me on one of my social media channels.

By | 2017-01-05T14:00:47+00:00 October 24th, 2013|Marketing Strategy|0 Comments

Marketing Strategy is YOUR #1 Function as a Business Owner!

Marketing Strategy and social media

Marketing Strategy as a business owner should be your #1 focus.  Why, because it’s the only thing that will make you money.  Most people hate marketing and they hate to sell.  Most small business owners feel guilty about charging for what their product or service is really worth.  If that’s you, then you need to change your mind set. (more…)

By | 2017-01-05T14:00:47+00:00 October 11th, 2013|Marketing Strategy, social media marketing|2 Comments