Do you have a marketing message to share with the world, but you just can’t seem to express it correctly?
You’re not alone. Not having an effective marketing message is a big reason why most businesses never get off the ground or fail within three years.
There is a big difference between presenting a detailed story and creating a marketing message that will excite someone about your product or service.
You see, when most people work on marketing, they believe that they should include all of the technical mumbo-jumbo. Tech speak doesn’t peak potential customers’ attention nor convince them to buy from you. (more…)