Is Your Marketing Message Technical Mumbo-Jumbo

marketing message

 

Do you have a marketing message to share with the world, but you just can’t seem to express it correctly?

 

You’re not alone. Not having an effective marketing message is a big reason why most businesses never get off the ground or fail within three years.

 

There is a big difference between presenting a detailed story and creating a marketing message that will excite someone about your product or service.

 

You see, when most people work on marketing, they believe that they should include all of the technical mumbo-jumbo. Tech speak doesn’t peak potential customers’ attention nor convince them to buy from you. (more…)

By | 2017-01-05T14:00:39+00:00 August 31st, 2016|Content Marketing Strategy, Marketing Strategy|0 Comments

Face Your Fear and be a Successful Entrepreneur

Successful Entrepreneur

I have a confession: There are aspects of being a successful entrepreneur that I felt completely unprepared for when I started this journey.

 

Blogging was one of those things.

 

In ninth grade, I came a mere five points from failing my English class. I hated everything about grammar and sentence structure, and even after earning a bachelor’s degree, I still fought the need to write. (more…)

By | 2017-01-05T14:00:39+00:00 July 6th, 2016|Business Strategy|0 Comments

Online Technology, Use It or Lose It!

online-technology

 

In 2012 I sold my advertising agency and began a company that evolved into Musial Marketing, a company exclusively offering online technology marketing solutions. It was a total mindset shift to go from a 100% offline marketing agency to a 100% online technology marketing company.

 

When it comes to advertising, online technology is changing the future of online marketing.

Television commercials are dead. With all the new online technology, very few people watch them. Some people will say that the last holy grail for television is sports, but think about your behavior. Do you watch sports commercials? Most people view sporting event ads as the opportunity to jump on their smart phone and tweet, Facebook, or snapchat “Did you see that play”? The only sporting event worth investing in is the Super Bowl. Unless you have a million bucks lying around, that’s not a viable option for most small businesses. (more…)

By | 2017-01-05T14:00:39+00:00 June 29th, 2016|Online Marketing|0 Comments

What “It Costs Too Much” Actually Means

costs too much

Do you get tired of potential customers telling you that your products and services cost too much?

Clients often worry that it costs too much because:

  • The economy
  • Prices that are set too high
  • The competition

Most likely, it’s none of those.

Think about how long people stand in line to buy the latest Apple products. There’s a line despite the weak economy, high prices, and plenty of competition. (more…)

By | 2017-01-05T14:00:39+00:00 June 22nd, 2016|Marketing|0 Comments

Using Content Marketing Competitively

content marketing

Regardless of the location of your business, your website is the most important piece of real estate you own. It’s like having a salesperson working non-stop for you.

However, if you think you can slap up a site and simply watch the money roll in without putting considerable thought and content marketing into it, think again.

The approach of “Ta-da! I’m here! Buy from me,” will be buried by the ever-increasing mass of other sites. More than one billion websites exist today. According to Qmee, 70 domains are registered each minute.

Competitors won’t even have to yell, “This is Sparta!” and give you a mighty kick to put your SEO rankings at the bottom of a deep pit. You’ll start there. (more…)

By | 2017-01-05T14:00:39+00:00 June 15th, 2016|Content Marketing|0 Comments

How To Capitalize On Your Content

content

 

Everyone wants to get the most they can from an investment, but I consistently see business owners failing to capitalize on their content.

Part of what makes content marketing so great is that it integrates seamlessly into other marketing strategies.

So, how do you take a blog or video and turn it into something more?

You repurpose your content.

Use blog content for:

  • Emails
  • Newsletters
  • Social media posts

(more…)