About Julie Musial

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So far Julie Musial has created 406 blog entries.

Standing Out As A Small Business

Small Business

Can a small business compete with a larger, more established business?

If you’re new to business or a small business with an online presence that isn’t getting much attention, you may be wondering if it’s even possible to show up on the first page of a search or get any media attention.

I’ve got good news for you. It’s possible.

My client, Cold Country Vines & Wines, had press coverage that led to people driving over two hours to attend their grand opening. Others, like Erik Robertson, increased the effectiveness of their online presence. (more…)

By | 2017-01-05T14:00:39+00:00 June 1st, 2016|Small Business Owners|0 Comments

Why You Need Authentic Content Marketing

content marketing

While social media is one type of marketing, it’s not the only or even the most effective form.

What kind of marketing builds your list and results in loyal customers who often make repeat purchases? Authentic content.

Why Use Authentic Content Marketing?

The answer is straightforward. Storytelling and messaging that says who you are will gain the trust of your fans.

For example:

One of my passions is music. It relaxes and energizes me at the same time. (more…)

By | 2017-01-05T14:00:39+00:00 May 25th, 2016|Content Marketing|0 Comments

Copywriting is One of the Most Important Parts of a Website


Copywriting is part of running a business. In fact, it’s one of the five most important parts of your website. That’s why I’m going to tell you how to write good copy. However, I don’t suggest you write it yourself.

Trying to write their own marketing copy is one of the BIGGEST mistakes I see entrepreneurs make.

There is a difference between general writing and writing marketing copy – and that difference can waste your time and money or turn it into a profitable investment.

Writing Good Marketing Copy

To create copy that attracts and converts, it needs to: (more…)

By | 2017-01-05T14:00:39+00:00 May 18th, 2016|Copywriting|0 Comments

Websites for Healthcare Professionals

healthcare professionals


World-Class Websites for Healthcare Professionals

Event: May 17, 2016, 30-Minute Webinar – Register Now!

healthcare professionals

  • Would you like to know the Four Critical Elements to Include on Your Website and How to Get Patients or Customers using Online Marketing? (Focus on these four elements and ignore almost all the other website attributes and still increase profits.)
  • Learn the secret to attract patients online and convert them into walking in your door or buying your product.
  • Get a chance to ask questions during this 30-minute webinar.


This is for you if:

  • You own your own Healthcare practice or would like to offer your healthcare product or service online.
  • Find out how you can get Julie Musial, President of Musial Marketing to personally critique your website for FREE!


healthcare professionals

I’ve been working on this project for a while now and am really excited to say “this webinar offers A LOT of value” for free! It’s not fluff or hype. This is the real deal.

The fact is, if your website isn’t converting we can change that.

If your website is dated or you don’t have one at all or if your competition looks much better than you, you may never have a shot at attempting to get to that person as a patient or customer.

If your mission as healthcare professionals are to help people using online marketing, I can show you how.

See you on the webinar!

Julie Musial



By | 2017-01-05T14:00:39+00:00 May 12th, 2016|Webinars|0 Comments

Using Your Competition To Get Better


The word “competitor” often conjures up images of lost business. But the reality is that your competitors can help you be a more successful entrepreneur.

Here’s how to use your competition:

  • competitionStudy your competition so that you know their positive and negative features
  • Compare your products and services to theirs and note how you’re different
  • Compare your customer service to theirs and consider where you can improve and where you want to continue to focus
  • Compare your personalities so you understand why you might attract specific customers more than others
  • Learn what makes you different, because successful marketing lies in knowing what makes you unique
  • Find what makes you better for your ideal client and understand why
  • Take everything you learned above and use it on your website and in your marketing

Watch out for this mistake: (more…)

By | 2017-01-05T14:00:39+00:00 May 11th, 2016|Business Strategy|0 Comments

How To Succeed In Business Despite Fear


Today I’m a successful entrepreneur. But as a kid, I was a tomboy. One of the games I played was soldiers, and my friends and I would yell, “Ready? Aim. Fire!” as we played.

Running a business isn’t a game, but “Ready? Aim. Fire!” is a sequence many entrepreneurs try to follow.

Today you’re going to learn how it’s a trap you need to avoid.

Here’s why “Ready? Aim. Fire!” doesn’t work. (more…)

By | 2017-01-05T14:00:39+00:00 May 4th, 2016|Business Strategy|0 Comments

Establish The Authentic YOU Online


What makes you different from the other 1 billion websites on the internet? What do people see when they see the authentic YOU?

Some of my clients feel overwhelmed when I ask these questions. They want to stand out as unique and establish themselves online, but they simply don’t know how.

Can you relate?

The good news is that it’s easier than you think to be authentic and define your online presence. You don’t have to become or act like someone else. (more…)

By | 2017-01-05T14:00:39+00:00 April 27th, 2016|Business Strategy, Marketing|0 Comments

Marketing using your customer’s language!


Walk your walk and talk your talk is great advice…except when it comes to marketing.

When you’re communicating with potential customers, you need to talk THEIR talk.

Talking their talk is NOT about being fake or trying to be someone you aren’t. You should always be authentic to who you are.

Knowing and using your customer’s language is about understanding your customer’s pain points, desires, concerns, and wants.


By | 2017-01-05T14:00:39+00:00 April 20th, 2016|Marketing|0 Comments

Entrepreneur vs. Business Owner


An entrepreneur has to be hardworking, dedicated, and innovative.

The same curiosity and drive that makes you an entrepreneur pre-disposes you to look for the next best shiny thing and what’ll be big in the future.

However, in order to be a successful entrepreneur, you also have to become a business person. While the entrepreneur can look ahead, the business side of you needs to build a solid foundation to grow that future on. (more…)

By | 2017-01-05T14:00:39+00:00 April 13th, 2016|Entrepreneurship|0 Comments

How To Create Your Brand


“Success isn’t overnight. It’s when every day you get a little better than the day before. It all adds up.”

– Dwayne Johnson

In an age of viral videos and posts, it’s easy to think that you just need the right social media campaign to build your business. However, it’s not true.

While the right social media campaign helps, every business that experiences long-term success builds their foundation first. In business-speak, it’s called building your brand, branding or laying the foundation. (more…)

By | 2017-01-05T14:00:39+00:00 April 6th, 2016|Marketing Strategy|0 Comments