Website Metrics Versus Vanity Metrics

website-metrics

Website Metrics are an important part of every business. Used correctly, they help you know where to invest your time, money, and resources for the greatest returns.

 

The challenge comes in recognizing the numbers that matter for your company instead of getting lost in stats that don’t. (more…)

By | November 21st, 2016|SEO, Website|0 Comments

Top Tips for SEO

seo-tipsGenerating traffic and leads is the top marketing challenge most companies face, according to the 2016 State of Inbound Report. From what I see with my clients, it’s because they don’t understand SEO (search engine optimization).

 

If your content isn’t ranked, customers can’t find you. And if they don’t find you, it doesn’t matter how good your content is. You won’t increase sales.

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By | October 12th, 2016|Search Engine Optimization, SEO|0 Comments

What is Black Hat SEO?

black hat seo

If you spend any time working on SEO for your website, you might have run into the term “Black Hat SEO” techniques.

But just what is Black Hat SEO?

In general, it’s “the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.”

The challenge is that for a new website owner, or just one who is trying DIY SEO instead of hiring a (more…)

By | August 12th, 2015|Search Engine Optimization, SEO|0 Comments

The Key To SEO!

SEO

Search Engine Optimization (SEO) is making sure your website is friendly to search engine spiders. If you know anything about SEO, you’ll know that the search engines change their rules regularly. And you’ll also know that there are thousands of articles out there about SEO, many giving conflicting advice!

So knowing that the search engines are always changing their rules, should you even bother with SEO?

Is SEO dead? Has it given way to social media, apps, or the next fad on the internet? (more…)

By | November 26th, 2014|keywords, Search Engine Optimization, SEO|0 Comments