Is Your Marketing Message Technical Mumbo-Jumbo

marketing message

 

Do you have a marketing message to share with the world, but you just can’t seem to express it correctly?

 

You’re not alone. Not having an effective marketing message is a big reason why most businesses never get off the ground or fail within three years.

 

There is a big difference between presenting a detailed story and creating a marketing message that will excite someone about your product or service.

 

You see, when most people work on marketing, they believe that they should include all of the technical mumbo-jumbo. Tech speak doesn’t peak potential customers’ attention nor convince them to buy from you. (more…)

By | August 31st, 2016|Content Marketing Strategy, Marketing Strategy|0 Comments

How To Capitalize On Your Content

content

 

Everyone wants to get the most they can from an investment, but I consistently see business owners failing to capitalize on their content.

Part of what makes content marketing so great is that it integrates seamlessly into other marketing strategies.

So, how do you take a blog or video and turn it into something more?

You repurpose your content.

Use blog content for:

  • Emails
  • Newsletters
  • Social media posts

(more…)

Creating Content For Financial Freedom

creating content

In the article, Entrepreneur’s Guide To Financial Freedom, I explained the seven steps to financial freedom for entrepreneurs. Today, I wanted to take a deeper look at Step 3: Creating Content.

Your content is where you can really show off all your training and knowledge about your subject matter. Content is where you can claim your expert status and show it to the world!

There are two types of content you can create as an entrepreneur looking for financial freedom: (more…)

By | January 27th, 2015|Content Marketing Strategy|0 Comments

Online Content Strategy Simplified!

online content strategy

If you want to stand out, create an online content strategy that builds your reputation as an expert!  Online Content is King!

I know you’re tired of hearing that but it’s true.  If you want to get recognized by the search engines and found by new prospects, you must focus on content!

Let me simplify online content for you.  It’s really not that difficult once you have an online content strategy.  What you want to do is have a specific topic to talk about each week from your niche or industry.  Settle down, it’s not as hard as that sounds.  Each week you will (more…)

By | October 8th, 2014|Content Marketing Strategy|0 Comments

Content Marketing Strategy that Converts into Customers

On August 21, 2013 I published a blog giving my readers 45 content marketing ideas.  You can find the blog here: Click Here! The list of ideas on what to use for content marketing to prospects and customers is infinite.

If you know you have a great product or service, but no one knows about it, you have a hurdle to overcome.  So how do you get people to find you and buy from you? (more…)

By | September 11th, 2013|Blogs, Content Marketing Strategy|1 Comment