Blogging from your original experience is the opposite of content curation. One of my favorite blogs is “Grow” by Mark Schaefer. The reason I like it so much is because Mark is not afraid to express his opinion in his blog through original content. His guest bloggers seem to be chosen the same way. At least, that’s how I read it.
The first time I went to a seminar on digital marketing in 2009, the national speaker was a fan of content curation. At that time, I didn’t even know what the word meant. In fact, he said most of what he did was not original material. And this was a national speaker on digital marketing.
What exactly is content curation?
Unlike content marketing, content curation does not include generating original content, but instead, finding content from a variety of sources, and delivering it in an organized fashion. Have you ever noticed when something new comes out every blogger writes about it. You end up seeing the same material over and over again. Don’t you find it boring? I do!
Today, I read a guest post called “The Anti-Blog Post to Writing Better Blog Posts“. It’s a guest post by Mars Dorian on Mark Schaefer’s blog. After reading it, I felt compelled to share it with you because it’s exactly how I feel about most of the blogs I read on the internet.
When I was in television sales back in the late nineties, I had a sales manager who told me, he didn’t expect me to sell certain products because no one else in my position had done it. These were high ticket items that if you sold them, you had the potential to make a lot of money. I asked my sales manager if I could sell these products even if it wasn’t a requirement. Of course he said yes, but again it wasn’t expected. Being the competitor that I am, I needed to see if I could sell them. Low and behold I sold three of them in the first year. I made more than $12,000 that month on three sales. That was a lot of money back then.
The other sales people asked me how I did it. My answer, I didn’t copy what everyone else was doing.
One of the people that I sold the product to sent me a personal thank you. She thanked me for bringing this opportunity to her attention because of how good it made her look to her company. That was icing on the cake.
My conclusion in telling you this story is this:
- Don’t babble and repeat.
- Create original work.
If all you write about is what others before you have already done, why should anyone continue to listen. I challenge you to be an original!
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