About Julie Musial

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So far Julie Musial has created 405 blog entries.

Planning For 2017

Planning for 2017


If you’re not planning for 2017, you’re planning for failure.  The new year is a good time to take a look at your wins from the prior year and your list of things you need to change or work on in the coming year.


If things aren’t going as well as you would like in your business, don’t bury your head in the sand and hope for the best or you’ll end up like K-Mart, Blockbuster, Polaroid and many more who are disappearing. (more…)

By | January 11th, 2017|Business Strategy, Marketing Strategy|0 Comments

Five Tactics to Handling Confrontation



Handling confrontation isn’t something most people dream about doing in their business, but the longer you’re an owner, the more likely it is that you’ll strongly disagree with a vendor, employee, client, or competitor.


Avoiding the issue seldom works as a strategy. Second-guessing someone else’s motives also rarely works. And taking the “my way or the highway” approach typically only makes things worse.


Dealing successfully with disagreements can make your business run smoother and your life more peaceful and enjoyable. So, ideally, you want to resolve the situation in as healthy, productive, and effective manner as possible.



By | December 14th, 2016|Relationship Building|0 Comments

Website Metrics Versus Vanity Metrics


Website Metrics are an important part of every business. Used correctly, they help you know where to invest your time, money, and resources for the greatest returns.


The challenge comes in recognizing the numbers that matter for your company instead of getting lost in stats that don’t. (more…)

By | November 21st, 2016|SEO, Website|0 Comments

Top Tips for SEO

seo-tipsGenerating traffic and leads is the top marketing challenge most companies face, according to the 2016 State of Inbound Report. From what I see with my clients, it’s because they don’t understand SEO (search engine optimization).


If your content isn’t ranked, customers can’t find you. And if they don’t find you, it doesn’t matter how good your content is. You won’t increase sales.


By | October 12th, 2016|Search Engine Optimization, SEO|0 Comments

How to Give Your Website a Tune-up



Your website is the most important marketing tool you own.

If you don’t do a website tune-up on a regular basis, you’re probably losing customers.

Website neglect starts out innocently. You’re busy. Your site is still getting some traffic. You haven’t kept up with the latest trends and don’t know if you need to or not. Other things are “asking” for your attention in a more noticeable way.


By | September 28th, 2016|Website|0 Comments

Is Your Marketing Message Technical Mumbo-Jumbo

marketing message


Do you have a marketing message to share with the world, but you just can’t seem to express it correctly?


You’re not alone. Not having an effective marketing message is a big reason why most businesses never get off the ground or fail within three years.


There is a big difference between presenting a detailed story and creating a marketing message that will excite someone about your product or service.


You see, when most people work on marketing, they believe that they should include all of the technical mumbo-jumbo. Tech speak doesn’t peak potential customers’ attention nor convince them to buy from you. (more…)

By | August 31st, 2016|Content Marketing Strategy, Marketing Strategy|0 Comments